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SEO is a digital marketing strategy that focuses on optimizing your website to increase your online visibility in search engine results pages. The goal is increasing the position of the search result and to increase the amount of organic traffic driven to your website.

Here’s the difference. While traditional SEO focuses on improving your site’s visibility and traffic on a national or global scale, local SEO allows you to capture local search territory to connect with customers in your area/city.

By using local SEO marketing you can better position your company/website and promote what you have to offer to local clients when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.

A business citation is the mention of your business name, telephone number, and address. Often businesses are missing hundreds, sometimes thousands of local customers just because they don’t fill in their business website and additional information on common citation sources.

A backlink is a link that connects one website to another. They are signals to search engines that other website vouches for your content. The more backlinks you have on your website, the better your site ranks and the more customers will see your business.

Keyword research determines the focus words that you should use to optimize your site for Google’s search engine result. However, each keyword is not the same as some may be more saturated than others. Keyword research is to find those with higher search volume and lower competition to improve the likeliness of your page showing up.

Typical local SEO services cost between $399 and $2500 per month depending on your businesses needs, how high is the competition, and your geographic location. Pricing for our local SEO services starts at $449/month and is 100% transparent – you always know where your money goes with your Local SEO campaign.

2 Main aspects come in play when you budget your Local SEO:


If your business is in a highly competitive industry, you will need to invest more money in local SEO services in order to get a faster and better result. This is because you must create more relevant pages and quality content on your site to increase your domain authority and outrank competitors for search terms related to your business.


If your business has multiple locations, you need to allocate more budget to optimize each location. It takes more time and resources to help your local listings rank for each location, so local SEO will cost more.

Previously known as Google Local, and for a time, Google My Business (GMB) is, as the name suggests, your business profile on Google.

It sends information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right local maps (or top on mobile) of a branded search for your business.

Claiming your Google My Business page is the most important key towards helping your company display on important Google services, such as local search results and Google Maps. GMB ( Microsoft equivalent for that is Bing Places for Business) should always be the first online directory you take ownership of.

Local SEO is a specialized branch of SEO that requires its own strategy and key elements. Many companies offer local SEO as a sideline to their core SEO services, but few are dedicated in local SEO as Rankterprise does. We’ve helped existing and new businesses increasing qualified leads and customer base in a range of industries, such as pest control, personal injury law, medical practices, electricians and many more.


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